You’ve invested time and money into building your small business website, but are you getting the website conversions that you need? It doesn’t matter if you want those conversions to be closed sales, downloaded ebooks, newsletter subscriptions, or something else. The recommendations included in this article will help you boost those conversions.
Your website is an important marketing tool as well as a sales tool (whether or not you’re directly or indirectly selling your products or services on your small business website). That means your site has to be designed and written in a way that helps your visitors take the necessary conversion paths. The 10 tips below are easy to implement yet extremely effective in boosting website conversions.